the main means of mass communication (broadcasting, publishing, and the internet) regarded collectively.
In communication, media (sing. medium) are the outlets or tools used to store and deliver semantic information or contained subject matter, described as content.[1][2] The term generally refers to components of the mass media communications industry, such as print media (publishing), news media, photography, cinema, broadcasting (radio and television), digital media, and advertising.[3] Each of these different channels requires a specific, thus media-adequate approach, to a successful transmission of content
The development of early writing and paper enabling longer-distance communication systems such as mail, including in the Persian Empire (Chapar Khaneh and Angarium) and Roman Empire, can be interpreted as early forms of media.[5] Writers such as Howard Rheingold have framed early forms of human communication, such as the Lascaux cave paintings and early writing, as early forms of media.[6] Another framing of the history of media starts with the Chauvet Cave paintings and continues with other ways to carry human communication beyond the short range of voice: smoke signals, trail markers, and sculpture
Developments in telecommunications has provided media the ability to conduct long-distance communication via analog and digital media:
Modern communication media includes long-distance exchanges between larger numbers of people (many-to-many communication via email, Internet forums, and telecommunications ports). Traditional broadcast media and mass media favor one-to-many communication (television, cinema, radio, newspaper, magazines, and social media).
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